Stellantis Vehicle Detail Page
Overview
Net-new Vehicle Detail Page built from the ground up for all Stellantis brands. Designed to provide the customer with pricing transparency and VIN-accurate information, the new Vehicle Detail page saw increased engagement across every single brand, with lead submission increased for Jeep and Ram by 18% & 23%, respectively.
The introduction of the cash/finance/lease tabs provided users with a clearer understanding of their pricing options.
It was essential for the design to adapt naturally across all six brands. The experience is consistent across all brands, yet retains the necessary elements that make each brand feel unique.
Creating a pricing estimator modal allowed users to view their payment options in real time on the vehicle detail page, something not previously available to them. Their selections are carried throughout the rest of their purchase journey.
Furthering the purchase journey is the introduction of the vehicle recommendation tile. We serve up similar VINs the user may be interested in, leading to higher lead submission rates and incremental sales.
